Our data shows that the average annual salary for a CEO of a seed or venture backed company is $130,000. As weve seen in the past, biotech and pharmaceutical companies tend to have the highest CEO compensation, with seed funded companies paying their Chief Executives $161,000. Make sure that you dont ask for too much or little. When the company exited after three venture rounds, my salary was at $250k. Lets dive into why we think there are notable difference by industry. We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. For your first key hires, three, five, maybe as much as ten, you will probably not be able to use any kind of formula,, writes. Theyre responsible for fundraising, reporting to the board and other stakeholders, providing direction to the company, and making operational decisions. However, the average hides some interesting nuances which may be driven, in part, by changes in the fundraising environment in late 2021/early 2022. This benchmarking will help you figure out your opportunity cost, that is, the amount of salary money you have forgone to start your own company. "In my experience, that fact pattern (a pair of founders, $500K seed round) would typically see Theres been plenty written about the pay disparity between women and men in the U.S. And when it comes to the startup world, that pay gap has remained stubbornly high. , Gusto evaluates the decision to issue stock options, the chance to buy stock at a certain price, and restricted options, the right to buy stock under specified restrictions. Sequential rounds gave me a small bump in salary. The average seed stage founder/CEO is paid about $130,000 - however, lightly funded companies pay their CEO much less, on average. Case Study. But early employees will be attracted to your business in part because of the long-term payoff. Startup executive compensation depends on their financial independence as well as the financial health of the business. Founders in those industries tend to come with academic credentials, and previous experience, that founders in other industries dont always have (M.D., PHD), and thus warrant a higher annual salary. Affordable Monthly Bookkeeping for Startups, Key terms, tips and tricks, free financial models, taxes and more, Kruze is a leader in bookkeeping services for startups, We get your startup ready for the VC process, Projections, budgets and FP&A help for seed venture funded companies, Outsourced CFOs to help manage your growing startup, Industry specific expertise in bookkeeping, tax, FP&A and beyond, Kruze is a leader in startup tax filings, advice and more. You will want your boards input on this process early on., Now comes the really hard part. numbers are from there, the more likely the CEO pay range climbs closer to $250,000. We spend a lot of time researching and writing our articles and strive to provide accurate, up-to-date content. that a founder CEO will be in the 5-20% range, a founder CTO in the 2-10% range, other co-founders between 3-7% and non-founder early employees between 0.5-5%. The VCs set my salary without discussing or consulting with me (I know, weird, Weve kept these previous salary analyses below. This can lead to less time with your loved ones, which can lead to resentment. Some families live on that," says VC Sean Owen. David Rose agrees. Many of those options will offer greater short-term rewards, while you are likely to offer below market value in cash compensation. You may start taking a salary when your business raises enough capital. When someone works for less salary than they deserve (meaning: what they could make elsewhere), I think of that as a cash investment theyre making in your company, Jason Cohen writes. Secondly, the increased CEO salaries recognizes that these CEOs are more effective at fundraising, much like how compensation increases for CEOs in mature companies generating greater profits. And in 2021, the average salary popped back - but thats not the full story, as youll see as we dig into the numbers. As we found last year, the highest-paid CEOs fell predominantly into the healthcare and biotech categories. Assess the state of your startup and its finances. Much like a competitive package for an employee, a CEOs compensation and equity stake will require negotiations this time with your investors. Not paying yourself enough can turn you into a bad decision-maker. But bringing in non-founders takes actual dollars and requires confronting these tough questions: how much money do we have? This chart breaks down seed funded CEO salary by industry: So, if a founder or cofounder works as their startups CEO, COO, CTO, CMO, or in any other role, they deserve remuneration for their services. We have created one of the most complete databases in the startup world. Many CEOs scrambled during COVID to try to stretch their companys runway by slashing costs, including their own pay, said Scott Orn, COO of FP&A at Kruze Consulting. Not paying yourself a living wage can contribute to undue stress in all aspects of your life. For 2022, we analyzed CEO pay at over 250 seed and venture-funded startups, and we noticed an interesting trend taking shape. Some families live on that," says VC Sean Owen. So, your salary as a founder depends on the state of your startups cash flows and not on its profitability. Filter by role, location, stage, startup size. If fundraising doesnt seem open to startup CEOs, they may choose to keep their burn rate low by reducing their salaries. Other founding roles, such as the chief operating officer (COO) and chief technical officer (CTO), may also receive a startup salary. They span the typical range of U.S. startup industries including biotech, eCommerce, fintech, hardware, SaaS and more. Seed stage salaries - for companies that have raised less than $2 million in total funding - seem to be still recovering from the COVID crisis, and the overall pay there is down from $120,000 in 2019. CEOs are always on duty, and startup CEOs are even more in demand than the leaders of mature businesses. No need to stifle reasonable human aspirations but also dont expect a lavish lifestyle when you own a growing company. As noted in, , Seth Levines observation on CEO salary in 2012 still holds true compared to the 2019 Kruze salary report data above: early on companies that have raised $500,000 or less cap out at $75,000, companies that have raised $1 million or less pay between $75,000-$125,000, companies that have raised between $1-$2.5 million pay closer to $125,000. On the other hand, Mukesh Ambani paid himself INR 4.36 crores in the financial year 2019-2020, that is, around $596,000. Compute the amount you need each month, week or probably every two weeks to get by and that will be your salary. That average represents a 7.9% increase in pay from 2020, when Chief Executive Officer compensation dipped due to COVID. That comes in the form of common stock. Startup founders need to decide how much salary is enough. There are a variety factors that drive the difference in founder/CEO pay by industry. As your company grows, and the chances of success and stability increases, then founders can increase their salary compensation over that period. Even giants like Google and Amazon took years before becoming profitable and even then, their founding workers take salaries. Search by stage, location, sector and more. In 2022, female CEOs made $20,000 less than males. Male CEOs saw a $5,000 salary increase. This has long been an acceptable salary range depending on the cost of living adjustments and the value of the business, and as long as the fledgling business isnt truly desperate for cash. My prior salary as a VP before the company had been $150,000, and they raised it to $180,000, with a performance-tied bonus. This calculator will show you an estimated range of compensation for a startup CEO based on the amount of funding that the company has raised, the stage of the company (i.e. Granted, for the later stage companies its a different story while these CEOs tend to make more, there are fewer female CEOs in this group. ), and their companys industry. It discovered the salaries are up 2.7% compared to 2021 well below the national inflation rate. Many slashed their compensation to zero. There has always been an underlying (unsaid) belief that startup CEOs and founders should have to make personal sacrifices and pour their blood, sweat and tears into their business. Seed stage salaries for companies that have raised less than $2 million in total funding seem to be still recovering from the COVID crisis, and the overall pay there is down from $120,000 in 2019. I would like more of this start up articles as I just subscribed to your platform. While they initially dipped at the start of COVID, the average CEO salary is now hovering around $146,000 a year. How Much Should A Startup Founder/CEO Pay Herself? So, a high founder salary sets a high baseline for others as well. For example, if a company has gone on to raise their series A that is a testament to the companies growth and should be reflected on the CEOs salary. How long will this last us? The other major surprise we noticed was that eCommerce companies are paying their CEOs much more than they had in the past $141,000 for 2022. As you would expect, startup CEO salaries vary by the amount of venture/seed funding that the companies have raised. The analysis comes from an anonymized dataset comprising more than 250 venture-funded startups and representing more than $2.5 billion in funding. However, startups with more limited funding saw their CEOs make less, by about 7%, than in 2021. You dont want to walk away from a tough negotiation having damaged your relationship with investors on your own compensation or shown irresponsibility when proposing packages for early employees. Profit-generating startups are a rare sight. Startup compensation guide: see thousands of startup salary and equity data points. Its unclear exactly how you should amortize this value, but this method again gives you a value in the low 5 figures. Some families live on that," says VC Sean Owen. As already mentioned, founders are paid only when they work as employees, not because they started the company. Meanwhile, those of SaaS companies made on average $113,000 in 2018, which rose 7% to $121,000 in 2019. So, its better to invest $45K and let the additional $5K stay in your bank account. Sometimes, too much profit on the balance sheet stirs gossip so it becomes mandatory for founders to take a decent remuneration even when they have enough money to live without it. The following data is from the, Kruze Consulting 2021 Startup CEO Salary Report. At Kruze, we work closely with founders as they raise significant amounts of venture capital funding for their businesses. Companies that raised between $2 million and $5 million saw almost an 8% increase in Chief Executive Officer salaries. Answers to hundreds of startup accounting, finance, HR and tax Q's, Expert startup accounting advice (and more), Top Financial Tips and Resources for Startups, Tips for setting up scaleable financial systems, iCals with federal, state and local compliance deadlines, See more of the best pitch decks ever used, After working with hundreds of startups, we picked the best credit cards. Do unprofitable companies need to file tax returns? The reason why a few big corporate founders and CEOs dont take a huge salary is that it isnt their only source of income. As financial and accounting consultants to hundreds of funded startups, we are regularly asked by our clients to help them benchmark their companies metrics. The trend of increasing compensation being tied to increasing levels of capital raised persisted - as expected. Markets that are receiving more funding and exiting at higher clips generally warrant a higher salary. It is 50-hours workweeks, endless sacrifices, and years of little or no income from a business that demands numerous resources. Please quote the information above when referring to 2020 - 2021 data. 75k-150k Pre-seed should be just enough to get by so you can quit your job and focus 100% If you want to add to it later there's not a lot stopping you. 3) Excessive hiring and spending. The role of the compensation committee can vary, from making recommendations to the board on executive salaries, bonuses (and option grants) to having authority to set executive salaries. I'm not sure that it's a leading predictor of success, but it certainly is a very important aspect at the seed stage because cash is so precious. Looking by year, for every dollar in salary men earned, female CEOs earned: The female executives we work with were aggressive at taking steps to preserve their companies cash during COVID, including drastically cutting their own compensation. We had hoped that this expanded difference would shrink in our 2022 data, but unfortunately it did not. Based on our analysis of the data, this small difference can be explained by the fact that the female CEOs in our dataset are predominantly running earlier stage companies. That average represents a 7.9% increase in pay from 2020, when CEO wages took a COVID-19-related nosedive. The percent equity owned by the CEO post the seed financing varies as a function of not just the size and terms of the seed round, but quite significantly, by the number of founders and how equity is divided up between them. This has long been an acceptable salary range depending on the cost of living adjustments and the value of the business, and as long as the fledgling business isnt truly desperate for cash. We would advise founders to adjust their compensation as their company raises increasing amounts of funding. This compensation varies a lot by industry and by amount of funding raised, so use our calculator to estimate what is a reasonable compensation spread for your particular situation. Remember that a startup takes years to become profitable; you cannot starve till then. E-commerce founders saw a significant increase over last year, with an average salary of $141,000 presumably because the sector has seen a great run of successful results, partially due to a downtick in the retail sector and a customer focus toward buying online.

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